The 15th-16th-17th and 18th of November the safety week was made at UCB Pharma of Braine-L’Alleud!

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This event, which takes place every year in many companies, is a crucial time to raise the collaborators’ awareness of the importance of the safety at work.

This year, UCB pharma decided to call on Now.be and Business Theatre!

2 players performed a play of 20 minutes at the beginning of each day.  

Approximately 160 people were present at each session/day.

The play, intending to raise the awareness of the safety at work, was followed by an impro’ve session of 40 minutes.  

This one was driven by 2 more players.

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The team Now.be taken over the first hour of each safety week’s day.

The surprise effect and impact of the received messages by the participants were real.

Again, the theatre tool has unquestionably proved its power in term of information retention.  

And thanks to laughs and emotions shared and transmitted during the performance.

The second part of impro’ve was required to encourage collaborators to interact with the players.

What has been done and even more… Some UCB Pharma members went on stage to defend their point of view and raise their colleagues’ awareness of the great need to wear these IPE – individual protection equipment.

Several project managers said: “It was a unique experience!!!”

It is not the first time that we act during the safety week for organisations. And, it is true that every time, I measure the value of the theatre tool in the mobilisation of people directly concerned by one of the most important theme!!!

“Together for safety!”